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AFP May Program - Breakfast in Jacksonville

May 16, 2018

Donor Loyalty Survey - A Deeper Dive

Presented by: 

Rich Dietz

Rich Dietz

Sponsored By:


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Session Description - 

The ways in which donors interact with organizations are ever changing, as new giving and engagement opportunities are introduced. With that, donors are expecting more and more of the nonprofits they support. As we see supporters interacting more virtually, the expectation from donors is for the same level of  personalized engagement they have grown accustomed to with all their other digital interactions.  As your donor database grows and diversifies, are you segmenting appeals and communications to make the right ask, to the right people, int the right way?  Join us as we review and dissect the latest donor research, and more importantly, focus on what you can actually DO with the data to make a difference in your organization.  We'll discuss the role online and in-person experiences play in increasing donor loyalty and important findings to help nonprofit organizations evaluate their own donor experiences including: 

- Shifts in giving and donor preferences

- Opportunities for improving donor experiences 

- The importance of personalization and what makes good content 


Speaker Bio - Rich Dietz, Fundraising Strategy

Rich Dietz began his nonprofit career when he was the director of a youth mentoring program in college, and went on to get his Master's in Social Work (MSW). He has spent the last 20+ years working both in and with a wide variety of nonprofit, political and government organizations, as well as technology companies focused on the nonprofit sector. It is his unique background with nonprofit organizations and technology experience that allow organizations to better maximize their online fundraising efforts.


When: Wednesday, May 16th

Where: The River Club (1 Independent Drive, Jacksonville, FL 32202 - 35th floor)

Time: Breakfast at 8am/Program Begins at 8:30am

Cost: $30 for Members/$45 for Non-Members (Breakfast Included)

Registration is now closed for this program.